Mercedes-Benz Canada reports its best November ever
TORONTO, ON
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Dec 02, 2011
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TORONTO, ON – Mercedes-Benz Canada today reported that a record-breaking total of 3,029 Mercedes-Benz and smart units were sold through the company’s national dealer network in November. This represents an increase of 15.1% or 398 units for the month, and pushes year-to-date growth to 5.3% with 29,937 units retailed in 2011.
A total of 2,685 Mercedes-Benz passenger cars and luxury light trucks were delivered throughout the month, which is ahead by 12.7% compared to November 2010. With a total of 1,432 passenger cars and 1,253 luxury light trucks delivered, November sales were up 12.4% and 13.0% respectively for the month.
Strong C-Class, E-Class, CLS-Class, M-Class, R-Class and GL-Class model sales contributed to November’s success. The highly desirable M-Class continued to report strong demand and brisk sales figures for the month with 615 units retailed. The
C-Class also posted notable gains in November with deliveries ahead by an impressive 36.2%.
The diesel take rate for luxury light trucks was 81.1% for the month, while permanent all-wheel drive 4MATIC™ units accounted for 87.6% of overall passenger car and luxury light truck sales (excluding Sprinter and smart).
smart reported a total of 129 vehicles sold in November. Year-to-date, 1,672 smart fortwos have been delivered to customers across Canada.
A total of 215 Mercedes-Benz Sprinters were delivered for the month. This represents an increase of 103 units or 92.0% for the month. Overall, Sprinter sales are ahead by a noteworthy 82.0% with a total of 2,129 units retailed year-to-date.
Mercedes-Benz Pre-Owned sales reported a 14.1% increase and their best November ever with 964 units sold throughout the month. This propels year-to-date growth to 25.8%, with 12,195 Pre-Owned Mercedes-Benz units retailed so far this year.
"I am very pleased to report another record-breaking month for the group, and would like to thank our dealers and every employee for their continued hard work and dedication," said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. "This month, we also celebrated the successful conclusion of the smart Canada plugged-in tour and the Benz-Patent Motorwagen tour, which welcomed existing and potential customers to our dealerships from coast-to-coast. The remarkable juxtaposition of the world's first automobile and one of the first production electric vehicles displayed with our fascinating 2012 product line-up conveyed a powerful message regarding how our company’s steadfast commitment to innovation has shaped the evolution of the vehicle since our founding fathers first invented it over 125 years ago.”


About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, smart, AMG, and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,300 people in 19 locations across Canada. Through a nationwide network of 13 Mercedes-Benz owned retail operations and 40 authorized dealerships, Mercedes-Benz Canada sold 31,651 vehicles in 2010, the best year ever reported for Mercedes-Benz Canada Inc.
 
For more information, please contact:
JoAnne Caza           416-847-7550     joanne. caza@mercedes-benz.ca
Michael Minielly       416-847-7509    michael.minielly@mercedes-benz.ca
Further information from Mercedes-Benz is available on the internet at: www.media.mercedes-benz.ca
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